Meta is monitoring employee adoption of AI tools through internal dashboards and has created a gamified system to encourage usage, according to a recent report by Business Insider.
The company's Reality Labs division has set a target of achieving over 75% AI adoption among its teams, according to internal sources that spoke to Business Insider. As per the inside sources, the AI usage tracking initiative includes a voluntary game called 'Level Up', where employees earn badges for reaching AI usage milestones. Expectations vary across departments, with some teams encouraged to experiment while others face specific adoption targets.
The push reflects a broader industry trend where major tech firms are actively promoting internal AI use. Google tracks productivity gains from AI tools, while Microsoft is attempting to link AI usage to performance reviews, states the report, adding that a Meta spokesperson acknowledged that increasing AI adoption is a company priority.
CEO Mark Zuckerberg has publicly stated he expects AI to perform at the level of a mid-level engineer by the end of 2025 and that AI coding agents will handle a substantial portion of research and development by mid to late 2026.